Attribution Datasheet

Datasheets that provide the latest information for understanding how LeanData is helping businesses master their complicated lead-flow process.

Issue link:

Contents of this Issue


Page 0 of 1

Attribution You Can Trust Attribution often tends to be an isolated marketing exercise based on inaccurate data that Sales disputes. Marketing campaigns cannot be fully optimized for revenue, unless the pipeline data in your CRM is accurately connected to demand-gen campaigns. LeanData's reliable data foundation makes attribution both accurate and actionable. With LeanData's high-precision Lead-to-Account matching, more leads get associated with accounts and opportunities. As a result, pipeline and revenue can now be accurately attributed back to campaigns to determine the best demand-gen strategy for your business. PRODUCT SHEET | ATTRIBUTION Use the LeanData Attribution Dashboard built in Salesforce to monitor the downstream impact of marketing channels and campaigns. Implement multiple custom attribution models or use any of the out-of-the-box models to start seeing campaign as well as opportunity-level insights. Also leverage, LeanData Routing to distribute leads from high- yield campaigns intelligently to your best reps. LeanData Attribution Helps Sales And Marketing Teams Align Throughout The Buyer's Journey • Prioritize campaigns that have higher revenue impact: Know which campaigns influenced more opportunities and double down on them. • Identify which sales / marketing touches generate pipeline and accelerate deals to close: See all the touches from opportunity creation to close and identify high-impact ones your team can replicate. • Establish campaign level ROI with leadership: Use out-of-box reports and dashboard to establish ROI and retain CMO confidence in high-visibility campaigns ®

Articles in this issue

view archives of Datasheets - Attribution Datasheet