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DynamicSignal Case Study

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® DYNAMIC SIGNAL SUCCESS STORY LeanData automation makes lead routing scalable and enables a sophisticated Account Based Marketing strategy THE CHALLENGE It was Go Time for Dynamic Signal. Demand was exploding. Twenty percent of Fortune 100 companies were happy customers. A powerful network of high-profile customer advocates was spreading the word about the corporate communications platform. The SDR team had tripled in size in just six months. But there also was the significant challenge of managing all of those leads. Albert Alexander, Manager of Sales Development Operations, puts it this way: "Our response time and follow-up coverage was nowhere near where it needed to be. We had a long way to go." With multiple verticals and markets to manage, Salesforce assignment rules were just too limited for Dynamic Signal's needs. The business tried another vendor for lead-to-account matching, but it couldn't keep pace with their team's growth and diversification. " Before LeanData, we knew leads were slipping through the cracks," Alexander added. "As inbound demand grew, it was tough to keep response time tight. We needed a scalable system where we could maintain a high pace of growth, define teams, and everything like round robins and territories would just work. We needed a system that minimized f riction, required less babysitting, and met demand as the team continued to grow and evolve." LeanData makes Dynamic Signal's ABM model practical and scalable." – Albert Alexander, Manager of Sales Development Operations

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