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The State of Revenue Operations 2019

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The State of Revenue Operations 2019: A Survey of 2,462 B2B Sales and Marketing Professionals 2 Contents Executive Summary 3 Questions We Asked 4 Revenue Operations…What Is It? 5 Key Findings 8 Consistent Revenue Growth Is a Challenge in B2B 9 Customer Experience is Key to Unlocking Growth 10 Sales, Marketing and Customer Success Share Revenue Responsibility 11 Few Are Confident Their Go-To-Market Functions Are Optimally Aligned 11 Data Ranked as the Revenue Engine's Least-Aligned Function 13 RevOps Adoption: It's on the Rise 14 Operations Today: Centralized, Partial or "Virtual" 15 Late Adopters Expect a RevOps Future 16 Common Barriers to RevOps Adoption 17 Who Owns RevOps at C-Level? 18 Final Thoughts 19 About the Study 20 Additional Resources 22

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