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Tune Case Study

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® TUNE Inc. SUCCESS STORY TUNE is using LeanData lead matching, routing, and marketing attribution to streamline lead management, drive competitiveness and accelerate its sales cycle THE CHALLENGE The people at TUNE know a lot about how to effectively market and sell in today's digital world. The company delivers measurement tools that help digital marketers manage campaigns, engage the right audiences, build the right relationships, and grow their business. But as its own business grew, it was clear to the TUNE sales and marketing ops teams that the out-of-the-box options provided by their CRM system for lead management were no longer good enough. Far too much time was being spent manually merging and converting leads, sifting out duplicates, and matching leads to accounts and campaigns – time that could have been used for much more impactful tasks. At the same time, the lack of advanced capabilities for marketing attribution was starting to tell. "We had reached a point of needing a more enterprise-class solution that would go far beyond just inbound routing at a lead level, and that would alleviate our data maintenance burden while giving us new levels of business visibility," explained Megan James (Muldary), Director, Sales Operations at TUNE. "It did not make sense financially to continue to use manpower when we could use an automated tool, and that need brought us to LeanData." With LeanData we've been able to change our team structure and provide our capable sales coordinators with opportunities to directly contribute to our company objective to drive growth. All this is possible because LeanData does a great job capturing sales cycle data. – Megan James (Muldary), Director, Sales Operations

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